Owner wants to develop business further
Key Highlights
Bathroom and kitchen solutions business founded in 2004 with over 20 years of operating history. Supplies bathroom and kitchen products to residential developments, retailers, contractors, interior designers, architects, exporters, and homeowners. Sales channels include retail distribution, project/contractor sales, specification via designers and architects, export sales, and direct-to-consumer e-commerce. E-commerce presence includes Shopify, Lazada, and Shopee. The business holds three registered trademarks with IPOS. Team size is stated as 6–10, operating with a physical showroom model.
What Makes This Business Unique
The business combines a long operating history (since 2004) with formal intellectual property protection through three IPOS-registered trademarks. It operates as a multi-channel platform spanning retail distribution, project-based sales, professional specification (designers and architects), export activity, and direct-to-consumer e-commerce on Shopify, Lazada, and Shopee. A physical showroom is positioned as a customer experience center supporting both homeowner and trade engagement. The product range spans bathroom products and kitchen mixers/accessories, covering both mass-market and premium segments.
Operations
Revenue is described as mostly one-off transactions, driven by product supply across retail, project, and direct-to-consumer channels. Operations include sourcing and manufacturing relationships in China, with stated procurement and quality-control systems. The business runs a physical showroom and sells online via Shopify, Lazada, and Shopee. The portfolio includes designer bathroom products, kitchen mixers and accessories, and project-based solutions. The business structure is stated as a sole proprietorship with a team size of 6–10.
Customers & Market
Customer types include residential developments, retailers, contractors, interior designers, architects, exporters, and homeowners. Sales are generated through a mix of retail distribution, contractor/project sales, professional specification, export market activity, and direct-to-consumer online channels. Products are positioned for both mass-market and premium segments across bathroom and kitchen categories.
Why This Business
Operating history since 2004 provides an established platform and market presence that typically takes years to build. Three registered IPOS trademarks provide transferable brand-related assets that a new entrant would need time and cost to replicate. The buyer inherits an operating multi-channel sales setup across retail, projects, specification-driven sales, export activity, and established e-commerce channels (Shopify, Lazada, Shopee). A physical showroom provides an existing offline sales and brand-experience asset that would require capital and setup time to recreate.
| Year | Revenue (SGD) | Earnings (SDE) | Net Margin |
|---|---|---|---|
| 2025 | SGD 2.3M | SGD 100K | 4.4% |
| 2024 | SGD 2.7M | SGD 110K | 4.1% |
| 2023 | SGD 1.3M | SGD 90K | 6.9% |
Real estate: S$300,000
Trademarks & Branding: S$50,000
N/A
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